Is your website truly serving your organization? It’s critical to pinpoint exactly what actions you would like your users to take when they reach your site. A beautifully designed website is not going to do any good unless it entices potential customers to take action, or funnels them through a process which eventually converts to … Continued
Many people with disabilities use assistive technology that enables them to use computers. These might be external devices or programs such as screen readers, refreshable Braille displays, text enlargement software, and voice control software. Poorly designed websites can create unnecessary barriers for people with disabilities. ADA accessible website design recognizes these differences and does not … Continued
I think a lot about how early-stage businesses and startups should decide to either develop website and applications in-house, contract a programmer, or contract a software developer. Frankly, as the owner of a software consultancy, this is practically all I think about. I’ve recently been trying to formulate a simple matrix to help people make … Continued
One of the things that haunts my thoughts at night is this: what makes one product better than another? What differentiates software? What, exactly, is the way you can discover how to change the question “Why should I use this?” into “Why shouldn’t I use this?” At every level of software consulting, what I actually provide for … Continued