Is your website truly serving your organization? It’s critical to pinpoint exactly what actions you would like your users to take when they reach your site. A beautifully designed website is not going to do any good unless it entices potential customers to take action, or funnels them through a process which eventually converts to … Continued
I’ve explained SEO to a layman approximately three gazillion times and this language has always worked pretty well for me, so I thought I’d share it. The Party Think of Google (or any search engine) as the host of a cocktail party, constantly moving around to listen to the conversations of all the guests at … Continued
Many people with disabilities use assistive technology that enables them to use computers. These might be external devices or programs such as screen readers, refreshable Braille displays, text enlargement software, and voice control software. Poorly designed websites can create unnecessary barriers for people with disabilities. ADA accessible website design recognizes these differences and does not … Continued