Optimizing your e-commerce site for the holidays should be done months in advance. To ensure your web development and marketing efforts for the 2019 season generate substantial sales, consider these stats:
(And don’t forget – Google bots search the mobile version of your site first. Is yours in check?)
- Page-load speed delayed by 1 second can reduce conversions by 7%
- Companies with 40+ landing pages generate 12 times more leads than those with less than 5
- Mobile ecommerce sales are projected to make up to 63.5% of total ecommerce sales this year
- Global mobile ecommerce revenue is expected to reach up to $669 Billion in 2018
- 60% of cart abandonments are due to extra costs like taxes, shipping and fees
- 35% of transactions are lost when websites require users to create accounts before purchasing
- 3 out of 4 users notice retargeting ads
- Online shoppers are 70% more likely to convert when targeted with display ads
- Product videos can increase conversion rates by as much as 144%
- 50% of online shoppers search for videos related to a product before buying it in-store
- The average order value of customers referred from Instagram is $65
- The average order value of customers referred from Facebook is $55
- 76% of smart speaker users perform local searches on a weekly basis
- 46% of consumers would like to hear a business’s prices over voice search
- 50% of consumers who search for local business on a smartphone visit the store within 24 hours
- 4 out of 5 people use search engines to perform local searches
- Social CRM systems can improve retention by 26%
- Conversion rates can increase by 300% with a CRM in place
- 40% of Twitter’s user base say they’ve purchased something as a direct result of an influencer’s tweet
- The average searched media value for influencer marketing is $7.65 to every $1 spent