An Easy Metaphor for How Search Engines Work and What They Are Looking For

Close-up of a person reviewing website analytics on a tablet, pointing at a colorful traffic pie chart and line graph while holding a smartphone.

I’ve explained SEO to a layman approximately three gazillion times and this language has always worked pretty well for me, so I thought I’d share it. The Party Think of Google (or any search engine) as the host of a cocktail party, constantly moving around to listen to the conversations of all the guests at … Read more