What It Actually Takes to Win Google AI Overviews Now

A person uses a tablet while interacting with a glowing AI circuit board graphic and data visualization bars.

Page one of Google used to be the finish line. Rank there, and you won. It was the SEO mantra for two decades, and for two decades, it held up. That’s no longer the case. Google AI Overviews are pulling citations from places that would have seemed irrelevant a year ago. If your entire SEO … Read more

5 Easy to Implement Homepage Features that lead to Conversions / Actions Taken

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Is your website truly serving your organization? It’s critical to pinpoint exactly what actions you would like your users to take when they reach your site. A beautifully designed website is not going to do any good unless it entices potential customers to take action, or funnels them through a process which eventually converts to … Read more

An Easy Metaphor for How Search Engines Work and What They Are Looking For

Close-up of a person reviewing website analytics on a tablet, pointing at a colorful traffic pie chart and line graph while holding a smartphone.

I’ve explained SEO to a layman approximately three gazillion times and this language has always worked pretty well for me, so I thought I’d share it. The Party Think of Google (or any search engine) as the host of a cocktail party, constantly moving around to listen to the conversations of all the guests at … Read more

How to Improve Website Accessibility by Adding ALT-Tags to Images in WordPress

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Many people with disabilities use assistive technology that enables them to use computers. These might be external devices or programs such as screen readers, refreshable Braille displays, text enlargement software, and voice control software. Poorly designed websites can create unnecessary barriers for people with disabilities. ADA accessible website design recognizes these differences and does not … Read more