Is Your Video Content Ready for AI Search? 4 Strategies for Success

A camera lens transforms into a digital network connected to a central play button, symbolizing AI video optimization.

You’ve invested heavily in producing high-quality video. The lighting is perfect, the script is sharp and the production value is clear. Yet, the content isn’t generating the engagement or leads you expected. It’s a common frustration for marketing directors who see video’s potential but struggle to measure its direct impact.  What if your video content … Read more

5 Key Insights for Generational Businesses

Our latest Marketing Disrupted event was a fantastic gathering focused on the unique challenges and triumphs of generational businesses.  The energy in the room was palpable as our panelists dove into a rich discussion, sharing firsthand experiences on everything from succession planning to strategic innovation. It was an incredible day filled with valuable takeaways that … Read more

Smarter Email Marketing Starts Here — What AI Can (and Can’t) Do

Artificial Intelligence (AI) is reshaping the email marketing game, making campaigns smarter, more efficient and more effective. If you’re picturing robots drafting emails, you’re not entirely off base. AI tools are helping marketers send better emails with smarter segmentation, more accurate timing and content that truly feels personalized. But before you worry about being replaced, … Read more

AI Crashed Our Event (And We’re So Glad It Did)

We recently gathered some of our brightest marketing experts to dive into “Data in the Age of AI” for our Marketing Disrupted event. Attendees feasted on appetizers while soaking up insights from 1905 New Media’s industry pros. The main event? Understanding how artificial intelligence is shaking up the digital landscape.  What’s Marketing Disrupted? Marketing Disrupted … Read more

Celebrating the 2025 Bredon Jones Utopia Award Winner

Every year, our team at 1905 New Media comes together to celebrate individuals who truly embody the spirit of our late friend and colleague, Bredon Jones. His vision for a workplace that values both personal and professional fulfillment lives on in the way we support each other, push creative boundaries and make time for what … Read more

How To Make Your Marketing Stand Out During the Holidays

The holiday season is a whirlwind of activity. From family gatherings, company holiday parties and holiday shopping, the list of things to do is endless. It can also be the most competitive time of year for businesses, with countless brands, businesses and nonprofits vying for the attention (and dollars) of eager shoppers and donors.  While … Read more

Striking Gold in the Media Mine: How to Test and Tell Your Story’s Worth

In the competitive buzz of the digital age, capturing public attention is akin to discovering gold. But before you rush to stake your claim, it’s vital to assay the pureness of your nugget. This is why testing the newsworthiness of your story or message is crucial for any business or organization striving to make an … Read more

4 Banned Hashtag Myths Debunked

Hashtags have evolved from a fun feature to a staple for brands and companies looking to connect their business and products with potential customers on social media platforms.  While plenty of articles promote the different ways to use hashtags (developing one for your brand, using trending or industry-specific hashtags, and so on), social media platforms … Read more

Is it Time for a Website Update?

Launching a new website can be a large undertaking — especially if your organization has a large website or a small in-house team. If you’re working in a highly competitive industry, such as eCommerce, doing frequent website updates or rebuilds might already be a given. But in plenty more scenarios, the timeline for building a … Read more