Village of Itasca, Itasca, Illinois
Challenge
From downtown to Hamilton Lakes, the riverwalk to the nature center, the Village of Itasca offers a dynamic, multi-generational community where nature meets commerce. Itasca is as down-to-earth as it is down-to-business, creating a balanced and thriving environment for both residents and entrepreneurs alike. The destination market was growing, and the Village needed a way to stand out. After meeting with community stakeholders, it became clear that aligning their visions was essential for this ever-changing community.
client
Village of Itasca, Itasca, Illinois
INDUSTRY
Civic Planning
SERVICES
Marketing strategy
Creative direction & design
Digital marketing
Branding
Commercial printing
Solution
We developed a comprehensive strategy rooted in genuine community input. First, we conducted focus groups with residents, business stakeholders and civil servants to understand their vision for Itasca’s future. From there, we created an adaptive brand identity that helped the Village present itself consistently across all channels. Finally, we built a detailed brand guide for administrators and trustees, complete with a new logo, brand story, architecture guidelines, communications protocols, and direction for the website and water tower design.
