Connect, Engage, Convert
Email Marketing Services
Email marketing remains one of the most effective to connect with your audience, nurture leads and drive conversions. At 1905 New Media, we craft data-driven, personalized email marketing strategies that resonate with your customers and achieve your business objectives. From initial strategy development and roadmap creation to ongoing campaign optimization, we will handle all of your email marketing needs.
FAQs: Email Marketing Services
Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people via email. It’s crucial because it offers a direct, personal, and cost-effective way to communicate with your audience, build relationships, promote products/services, and drive sales. It consistently provides a high return on investment (ROI).
We employ ethical and effective strategies for list development, including opt-in forms, lead magnets, content upgrades, and integration with your website and social media. We focus on attracting high-quality, engaged subscribers who are genuinely interested in your offerings.
List cleaning is the process of removing inactive, unengaged, or invalid email addresses from your subscriber list. It’s necessary to improve your email deliverability rates, reduce bounce rates, maintain a good sender reputation, and ensure your messages reach active subscribers, ultimately leading to better campaign performance.
Audience segmentation involves dividing your email list into smaller groups based on specific criteria (e.g., demographics, purchase history, behavior, interests). By segmenting your audience, we can send highly personalized and relevant content to each group, significantly increasing open rates, click-through rates, and conversion rates compared to generic bulk emails.
An abandoned cart campaign is a series of automated emails sent to customers who have added items to their online shopping cart but left your website without completing the purchase. These emails typically remind the customer of their abandoned items, offer incentives (like a discount or free shipping), and encourage them to return and complete their order, helping to recover lost sales.
Absolutely! While we have offices in St. Louis, MO, and Chicago, IL, 1905 New Media proudly serves clients internationally. Our team is adept at working remotely and leveraging digital tools to provide exceptional email marketing services to businesses worldwide.
We track a variety of key performance indicators (KPIs) including open rates, click-through rates (CTR), conversion rates, bounce rates, unsubscribe rates, and return on investment (ROI). We provide regular reports and insights to demonstrate the effectiveness of your campaigns and identify areas for ongoing optimization.
A/B testing (or split testing) involves sending two different versions of an email (e.g., different subject lines, call-to-action buttons, or content layouts) to a small segment of your audience to see which performs better. The winning version is then sent to the rest of your list, ensuring continuous optimization and improved campaign results.
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Navigating the Disruption
At 1905 New Media, we cover every facet of your email marketing needs, from initial strategy to ongoing optimization. Our services include:
- Template Creation: Professionally designed, mobile-responsive email templates that reflect your brand identity and drive engagement.
- Direct Mail Companion Email: Seamlessly integrate your direct mail campaigns with complementary email outreach for a cohesive and amplified marketing message.
- Email Consultation & Audit: Gain expert guidance and strategic advice through a thorough review of your existing email marketing program, identifying strengths, weaknesses, and opportunities for improvement.
- Template Creation: Professionally designed, mobile-responsive email templates that reflect your brand identity and drive engagement.
- List Development: Strategies and ethical practices for building a high-quality, engaged subscriber list that converts.
List Cleaning & Health Management: Regular maintenance to remove inactive subscribers, improve deliverability, and ensure your emails reach their intended audience. - Audience Segmentation Setup: Implement advanced segmentation strategies to deliver highly targeted and personalized content to different customer groups.
Abandoned Cart Campaigns: Recover lost sales with strategic and persuasive email sequences designed to bring customers back to complete their purchases. - Email Consultation & Audit: Gain expert guidance and strategic advice through a thorough review of your existing email marketing program, identifying strengths, weaknesses, and opportunities for improvement.
- Post-Purchase & Re-Engagement: Foster customer loyalty with post-purchase follow-ups, product recommendations, and re-engagement campaigns for inactive subscribers.
- Behavior-Based Automation: Implement sophisticated automation workflows triggered by user actions, ensuring timely and relevant communication.
- A/B Testing & Optimization: Continuous testing of subject lines, content, calls-to-action, and send times to maximize open rates, click-through rates, and conversions.
See the Impact of Our Email Marketing
Below, we illustrate a range of email marketing results we’ve achieved for clients. From sending over 532,000 emails in 30 days with high deliverability, to generating $8,500+ in sales from a single campaign, and achieving consistent newsletter open rates of 35–60%, our data-driven strategies connect brands with their audiences, nurture relationships, and drive measurable results.
Massive Reach
532,491
Emails Sent in 30 Days
93% delivered, 8% opened, 0.1% bounced. Our campaigns ensure your message reaches inboxes, engages your audience, and keeps your brand top of mind.
Measurable Sales Impact
$8,559
in Sales GENERATED from a Single Email
With a 48.59% open rate, five times the industry average, our coordinated email and text campaigns consistently drive traffic and conversions.
Consistent Engagement
35
–60%
NEWSLETTER OPEN RATE
Across multiple industries and locations, we manage every detail from concept to send to keep your brand visible, relevant, and remembered.
Ready to Elevate Your Email Marketing?
Don’t let your emails get lost in the inbox. Partner with 1905 New Media to transform your email marketing into a powerful engine for growth. Contact us today and let’s build an email strategy that delivers real results.
Boost Your Email ROI
