Drive Instant Results & Maximize Your ROI
Paid Search Marketing
Paid Search Marketing, often referred to as Pay-Per-Click (PPC), offers an immediate and highly effective way to connect with your ideal customers precisely when they’re looking for what you offer. At 1905 New Media, we specialize in creating and managing high-performing paid search campaigns that deliver measurable results and significant returns on your investment.Is your website underperforming in national search results? Let’s change that with a fresh approach.
Drive Instant Results & Maximize Your ROI
Paid Search Marketing
Paid Search Marketing, often referred to as Pay-Per-Click (PPC), offers an immediate and highly effective way to connect with your ideal customers precisely when they’re looking for what you offer. At 1905 New Media, we specialize in creating and managing high-performing paid search campaigns that deliver measurable results and significant returns on your investment.
Discuss Your PPC Strategy TodayWhy Paid Search Marketing Matters
Paid search places your business at the top of search engine results pages (SERPs), ensuring maximum
visibility to users actively searching for your products or services. This targeted approach allows you to:
Reach Qualified Leads Instantly
Bid on keywords relevant to your business and appear directly in front of an audience ready to convert.
Control Your Budget
Set daily or monthly spending limits and only pay when someone clicks on your ad.
Measure Performance Accurately
Track every aspect of your campaign, from clicks and impressions to conversions and return on ad spend (ROAS).
Gain Valuable Insights
Learn about your audience’s behavior, refine your messaging, and optimize your overall digital strategy.
Why Paid Search Marketing Matters
Paid search places your business at the top of search engine results pages (SERPs), ensuring maximum
visibility to users actively searching for your products or services. This targeted approach allows you to:
Reach Qualified Leads Instantly
Bid on keywords relevant to your business and appear directly in front of an audience ready to convert.
Control Your Budget
Set daily or monthly spending limits and only pay when someone clicks on your ad.
Measure Performance Accurately
Track every aspect of your campaign, from clicks and impressions to conversions and return on ad spend (ROAS)
Gain Valuable Insights
Learn about your audience’s behavior, refine your messaging, and optimize your overall digital strategy.
Our Comprehensive Paid Search Marketing Services
Start to FInish Coverage
At 1905 New Media, we go beyond simply setting up campaigns. Our team of certified paid search experts, based in our St. Louis and Chicago offices and serving clients nationwide, provides a full spectrum of services designed for your success:
- Keyword Research & Strategy: Identifying the most profitable keywords and audience targeting options for your business.
- Compelling Ad Copy Creation: Crafting engaging and high-converting ad copy that resonates with your target audience.
- Landing Page Optimization: Ensuring your landing pages are designed to maximize conversions and provide a seamless user experience.
- Bid Management & Optimization: Continuously adjusting bids and strategies to maximize your ad spend efficiency.
- Performance Tracking & Reporting: Providing transparent, in-depth reports that show the true impact of your campaigns and guide future optimizations.
- A/B Testing & Continuous Improvement: Regularly testing different ad variations and strategies to ensure peak performance.
Whether you’re looking to generate new leads, drive e-commerce sales, or increase brand awareness, our data-driven approach to paid search marketing will help you achieve your business objectives.
PPC Campaign AuditFAQs: Paid Search Marketing
Paid Search Marketing, or Pay-Per-Click (PPC), is an advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engines like Google and Bing offer platforms for businesses to run these campaigns.
The cost of paid search marketing varies widely depending on your industry, target audience, keywords, and overall budget. You set your own daily or monthly budget, and you only pay when someone clicks on your ad. Our team works with you to determine a budget that aligns with your business goals and delivers a strong return on investment.
One of the key advantages of PPC is its speed. You can start seeing traffic and conversions almost immediately after your campaigns are launched. However, optimizing campaigns for peak performance is an ongoing process that yields increasingly better results over time.
While both SEO (Search Engine Optimization) and PPC aim to increase visibility in search results, they operate differently. SEO focuses on earning organic, unpaid traffic through optimizing your website’s content and structure. PPC involves paid advertisements that appear at the top or bottom of search results pages. They are often complementary strategies that work best when used together.
No, you don’t need a large budget to get started with PPC. You can begin with a budget that suits your current financial capacity and scale up as you see results. The key is to start strategically and optimize continuously to maximize your ad spend.
