Our latest Marketing Disrupted event was a fantastic gathering focused on the unique challenges and triumphs of generational businesses.
The energy in the room was palpable as our panelists dove into a rich discussion, sharing firsthand experiences on everything from succession planning to strategic innovation. It was an incredible day filled with valuable takeaways that highlighted the importance of long-term planning, strong values and strategic growth for family-owned businesses.
Thank you to our panelists and moderators:
- John Meilink-Thomson, President of 1905 New Media
- Mike Kozeny, Vice President of Kozeny-Wagner, Inc.
- Rachel Herren, President of Hess Equipment Solutions
- David Singer, Owner of Warehouse of Fixtures
- Michael Karl, President & CEO of Federal International
- Kimberly Moos, President of Cotton Cuts LLC
5 Key Takeaways from the Panel
The discussion was packed with actionable advice and profound insights. Here are five of the key themes that resonated most with the audience:
1. Entering and Transitioning Ownership Requires Strategy and Preparation
Panelists shared a variety of paths into the family business, from early guidance and immersion to gaining experience outside before returning. Ownership transitions also varied — some received shares as gifts, others purchased them or executed structured buyouts. The common thread was that thoughtful planning helped minimize disruption and preserve the family legacy, while early involvement often increased the business’s value prior to taking the helm.
2. Family Roles Must Be Earned and Clearly Defined
Successful generational businesses emphasize merit over entitlement. Family members are expected to be qualified and accountable, with clearly defined responsibilities. Separating work and personal roles — sometimes supported by formal training or explicit guidelines — helps maintain healthy family dynamics both inside and outside the business.
3. Innovation and Strategic Evolution Are Key to Longevity
Generational businesses thrive when they adapt and evolve. Panelists highlighted embracing new technologies, expanding product lines or rebranding to communicate capabilities better. Rather than relying on single “aha” moments, continuous improvement and strategic pivots have been critical to sustaining growth across generations.
4. Succession Planning Is Critical but Flexible
Succession plans often involve family, but panelists stressed the importance of choice. Next-generation leaders should feel motivated, not obligated, to take the reins. Thoughtful planning balances preserving the legacy with ensuring the business remains strategically agile and prepared for future growth.
5. Legacy Is About Values, Reputation and People
Ultimately, legacy goes beyond assets or finances. Legacy is about culture, reputation and the people who make the business successful. Panelists focus on protecting core values, making intentional decisions about clients and employees, and owning mistakes when they happen. This long-term stewardship ensures the business continues to thrive while maintaining trust and credibility across generations.
A Glimpse into the Future: Our Brand Evolution
Fittingly, a conversation about evolution provided the perfect backdrop for us to share something special with our attendees: a sneak peek of the new 1905 New Media brand.
This upcoming rebrand is a new look, but it’s also a reflection of our own growth and our commitment to helping our clients navigate the future. We were thrilled to give the Marketing Disrupted community the very first look, and we can’t wait to share it with everyone soon. In the meantime, you can check out our logo’s evolution during the rebranding process.
Looking Ahead
The core message of the day was clear: building a lasting legacy is an active, intentional process. It requires balancing tradition with innovation and honoring the past while building for the future. Thank you to our incredible panelists and all who attended for making this such a memorable event.
If these themes resonate with your business’s journey, we’d love to talk. Whether you’re evolving your brand or planning for the next generation of growth, our team is ready to help. Contact 1905 New Media today to start the conversation.
