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You’ve invested heavily in producing high-quality video. The lighting is perfect, the script is sharp and the production value is clear. Yet, the content isn’t generating the engagement or leads you expected. It’s a common frustration for marketing directors who see video’s potential but struggle to measure its direct impact.  What if your video content … Read more

Our latest Marketing Disrupted event was a fantastic gathering focused on the unique challenges and triumphs of generational businesses.  The energy in the room was palpable as our panelists dove into a rich discussion, sharing firsthand experiences on everything from succession planning to strategic innovation. It was an incredible day filled with valuable takeaways that … Read more

Artificial Intelligence (AI) is reshaping the email marketing game, making campaigns smarter, more efficient and more effective. If you’re picturing robots drafting emails, you’re not entirely off base. AI tools are helping marketers send better emails with smarter segmentation, more accurate timing and content that truly feels personalized. But before you worry about being replaced, … Read more

In the competitive buzz of the digital age, capturing public attention is akin to discovering gold. But before you rush to stake your claim, it’s vital to assay the pureness of your nugget. This is why testing the newsworthiness of your story or message is crucial for any business or organization striving to make an … Read more