Scaling Past Subscriptions

Miniature Commodore CBM computer replica next to a classic Nintendo Game Boy and a retro joystick under vibrant neon lighting.

Most companies don’t have a software problem. They have a strategy problem.  Right now, the math on how to fix it has shifted in ways that most leadership teams haven’t fully realized. This year marks what some are calling “peak martech:” a staggering 55,000 tools on the market. Yet, most teams are paying for a … Read more