Downtown Hammond, IN
Challenge
Nestled along Lake Michigan in Northwest Indiana and part of the Chicago metropolitan area, Downtown Hammond needed a revitalization. A new train station stop would have more visitors stopping by this once thriving industrial and retail hub. With a clear master plan, fresh branding and strategic development, Hammond set out to position itself as a go-to destination for residents and businesses.
Hammond’s downtown faced a deep economic decline due to various factors, including the loss of industry and retail businesses. With these challenges, the city struggled to attract young professionals and residents. However, the addition of a South Shore train station sparked the beginning of a revitalization effort aimed at bringing life back to the area — its success would ride on the marketing strategy and branding.
client
Downtown Hammond, IN
INDUSTRY
Civic Planning
SERVICES
Marketing Strategy
Website & App Development
Creative Direction & Design
Digital Marketing
Branding
Solution
An existing master plan outlined opportunities for residential and commercial investment. We built on that foundation with a strategic plan centered on a new brand, one that honored Hammond’s heritage while attracting young professionals and entrepreneurs. The website came next, highlighting properties and downtown events. Finally, we partnered with local developers to transform abandoned spaces into modern residential and commercial centers.
