PR, SEO and GEO: Why Reach Is No Longer the Metric for AI Visibility

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Many marketing teams still define a media win the way they always have: reach, impressions or audience size. While these numbers look good on a slide, they fail to capture the story that matters to your top executives and leaders. Today, what sets your brand apart is how it shows up when someone asks an … Read more

Scaling Past Subscriptions

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Most companies don’t have a software problem. They have a strategy problem.  Right now, the math on how to fix it has shifted in ways that most leadership teams haven’t fully realized. This year marks what some are calling “peak martech:” a staggering 55,000 tools on the market. Yet, most teams are paying for a … Read more

What It Actually Takes to Win Google AI Overviews Now

A person uses a tablet while interacting with a glowing AI circuit board graphic and data visualization bars.

Page one of Google used to be the finish line. Rank there, and you won. It was the SEO mantra for two decades, and for two decades, it held up. That’s no longer the case. Google AI Overviews are pulling citations from places that would have seemed irrelevant a year ago. If your entire SEO … Read more

How AI Is Changing the Way Your Customers Search

Speaker presenting "The SEO Reset" to an audience at the St. Louis Marketing Disrupted event.

Picture this. You need to plan a multi-stop RV trip to the Grand Canyon. In your parents’ day, that meant a paper map spread across half the dashboard, some questionable roadside motels and a lot of crossed fingers. Today, you can open ChatGPT, build out your entire itinerary, compare rental companies, check campground conditions and … Read more

Why Press Releases Are Winning With AI

Press releases are having a renaissance moment, thanks to artificial intelligence and how it’s reshaping search. While some marketers dismiss PR as old school, AI-powered tools like ChatGPT and Gemini are proving otherwise. Optimized press releases are more likely to be cited in AI-generated responses than blogs, social posts, or other branded content. The numbers … Read more

How Zero-Click Searches Are Changing the Digital Landscape

Conceptual header graphic showing two interlocking gears labeled “AI” and “SEO” beneath a search bar, representing how artificial intelligence and search engine optimization work together in digital marketing.

The marketing world is always changing. As 1905 New Media approaches its 120-year anniversary, we’ve learned how to adjust with it. From the printing press to digital platforms, we’ve seen it all. Now, we’re in the middle of a new revolution, this one powered by Artificial Intelligence (AI). AI isn’t only a buzzword from a … Read more

The Role of Logos and Style Sheets in Brand Building

Floating mockup of 1905 New Media’s brand style guide sheets showing logo variations, color palette, and typography on a gray background.

A brand’s visual identity is more than just an aesthetic choice. It’s the foundation upon which its presence in the world is built. From the first impression a logo makes to the consistency of its applications across various platforms, strong visual branding plays a critical role in defining a company’s identity and ensuring it’s memorable.  … Read more

6 Marketing Goals for Brands to Set in 2025

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As 2025 approaches, brands everywhere are gearing up for a fresh start. The marketing landscape is on track to be more innovative, adaptive and customer-centric than ever, with 2025 marketing trends including personalization at scale, data-driven decision making and generative AI tools. Whether you’re a startup looking to make your mark or an established business … Read more

5 Elements of Ethical Storytelling for Nonprofits

Orange paper torn open to reveal the word ‘STORYTELLING’ printed on the white layer underneath.

Storytelling has the transformative power to engage and connect with audiences on a profound level. Unlike mere statistics, stories have the ability to humanize the impact that nonprofits make, giving a face and a voice to the change being created. With nearly 1.8 million charitable nonprofit organizations in the U.S., it is crucial for nonprofits … Read more