6 Marketing Goals for Brands to Set in 2025

Smiling person in glasses writing in a notebook while seated by a large window.

As 2025 approaches, brands everywhere are gearing up for a fresh start. The marketing landscape is on track to be more innovative, adaptive and customer-centric than ever, with 2025 marketing trends including personalization at scale, data-driven decision making and generative AI tools. Whether you’re a startup looking to make your mark or an established business … Read more

5 Elements of Ethical Storytelling for Nonprofits

Orange paper torn open to reveal the word ‘STORYTELLING’ printed on the white layer underneath.

Storytelling has the transformative power to engage and connect with audiences on a profound level. Unlike mere statistics, stories have the ability to humanize the impact that nonprofits make, giving a face and a voice to the change being created. With nearly 1.8 million charitable nonprofit organizations in the U.S., it is crucial for nonprofits … Read more

1905 New Media merges tradition with digital evolution

Collage of photos featuring John Meilink and Mike Thomson seated at a table in a print shop, surrounded by vintage and recent photos of the Thomson family.

Every year, the St. Louis Business Journal recognizes family-owned companies that have successfully transitioned to the next generation (or several generations) and have made an impact on the St. Louis community. As a fourth-generation family-owned business, 1905 New Media was honored to be named among so many incredible companies that have overcome a pandemic and … Read more

How To Make Your Marketing Stand Out During the Holidays

The holiday season is a whirlwind of activity. From family gatherings, company holiday parties and holiday shopping, the list of things to do is endless. It can also be the most competitive time of year for businesses, with countless brands, businesses and nonprofits vying for the attention (and dollars) of eager shoppers and donors.  While … Read more

How Print Marketing Thrives in a Digital World

1905 New Media logo in white on a blue gradient background, with the numbers “1905” stylized into an interconnected mark and “NEW MEDIA” set in clean sans-serif type to the right.

With social media and unlimited screen time, where scrolling yields instant gratification, it’s easy to presume print marketing has become obsolete. Yet, print marketing continues to carve out a distinct niche within the marketing realm, providing a tangible, lasting connection with audiences that digital channels simply cannot replicate. These days, print marketing is more than … Read more

How The Google Algorithm Leak Affects Your SEO

Google search bar with the query ‘united football’ and autocomplete suggestions for United Football League results against a light gray background with faint ones and zeros.

In March 2024, a significant amount of confidential information about Google’s search algorithm was leaked. This leak, sometimes referred to as the “Google Algorithm Leak of 2024,” exposed thousands of pages of internal documents that detailed how Google ranks websites in its search results. Simply put, it’s like someone found Google’s secret recipe for search … Read more