Federal International & Federal Recycling
Challenge
Federal International was starting from digital square one. After rebranding to highlight their role as the parent company of three established business units, they lacked a website to tell their story. They needed a digital home that connected all three businesses while showcasing Federal International’s true scale, longevity and footprint. The goals were ambitious but clear: bring their new brand to life, drive traffic to each business unit’s website and attract top talent to join the Federal International family of companies.
website
client
Federal International
INDUSTRY
Recycling & Waste Management
SERVICES
Marketing strategy
Website development
Creative direction & design
Digital marketing
Branding
Commercial printing
Solution
We built Federal International a website that works as hard as they do. At its core is a custom integration with the employment app Indeed that pulls job postings from all three business units into one centralized page, making it easy for candidates to see the full scope of opportunities. The results spoke for themselves. Impressed, Federal International asked us to build a new website for their Federal Recycling business unit. The real challenge came next: we strategized and implemented a complex double domain migration that moved Federal Recycling off the parent company’s domain and onto its own dedicated site without sacrificing search engine authority.
