i3 Broadband
Challenge
i3 Broadband had all the right marketing pieces in place. Each piece was just played by completely different rules. They were working with multiple vendors across social media, email, print and digital channels, but coordinating different teams with different approaches was creating inconsistent messaging and competing timelines. i3 had ambitious goals to break into new markets while continuing to serve their existing customer base effectively. They knew their marketing efforts would be stronger working together, but managing all those moving pieces was taking time and energy away from growing their business. What they needed was a partner who could see the complete picture and execute with one unified voice.
client
i3 Broadband
INDUSTRY
Telecommunications
SERVICES
Marketing strategy
Creative direction & design
Digital marketing
Branding
Commercial printing
Solution
We partnered with i3 Broadband to streamline their approach and ensure consistent branding across all channels. Our integrated strategy covers organic social media content with responsive customer service support, email campaigns optimized for every device that drive real action and direct mail campaigns with AI-powered tracking that syncs perfectly with their digital efforts. We also built a custom data dashboard that consolidates all their marketing metrics into one simple view, making strategy adjustments efficient and data-driven instead of guesswork.
When Everything Clicks
The unified approach delivered measurable growth across every channel. By October 2024, i3’s Facebook organic reach increased 66%, Instagram reach grew 197% and LinkedIn impressions jumped 36%. Their marketing now functions as one connected system that amplifies their message instead of competing for attention. i3 can focus on expanding their fiber network and serving customers while we ensure their story reaches the right people at the right time through the right channels.
“1905 New Media has been an exceptional partner in managing our ongoing email campaigns, consistently delivering results even with a volume of more than 100 emails per week. Their attention to detail and ability to handle our high demands with ease has been impressive. We couldn’t be more pleased with the effective service they provide.”
ANDREW B
Senior Marketing Manager, i3 Broadband
532,491
Emails Sent in 30 Days
93.62%
Emails delivered
0.1%
Email bounce rate
+66%
Facebook Organic Reach
+197%
Instagram Total Reach
+36%
LinkedIn Impressions
