Rosewood Building Group
Challenge
Sometimes great companies get stuck wearing clothes that don’t fit anymore. Rosewood had outgrown its original name (Maestas Home Improvements) and brand identity that came with it. The old branding didn’t reflect the company’s growth and expanded services, or showcase the quality work they deliver.
But the challenge went deeper than just a name. Without a solid marketing foundation, Rosewood was flying blind. Their online presence consisted of a single-page website that barely scratched the surface of their capabilities. There was no targeted outreach to attract new clients or a platform to spotlight their beautiful craftsmanship.
WEBSITE
client
Rosewood Building Group
INDUSTRY
General Contractor Services
SERVICES
Marketing strategy
Creative direction & design
Digital marketing
Branding
Commercial printing
Solution
We partnered with Rosewood to rebuild their brand identity from the ground up. Our integrated approach began with a new name that reflects their expanded services and celebrates their passion for woodworking and music. The refreshed logo and color palette drew inspiration from the natural world, while clean, modern designs highlight their stunning project photos.
We transformed their single-page site into a comprehensive digital home, fully optimized for SEO. We expanded their reach with a multi-channel brand presence, including social media campaigns, email newsletters, quarterly postcards and branded vehicle wraps, ensuring their craftsmanship resonates both online and in the community.
Turning Hidden Potential Into Visible Results
Rosewood’s website transformation delivered immediate, measurable impact. In April 2025, site sessions increased by 300% compared to their former single-page presence. Organic social media drove 80% of new users, with engagement from verified industry accounts like Sherwin-Williams.
The comprehensive rebrand unlocked new opportunities, elevating their digital presence from a static business card into a powerful lead-generation machine. At last, their quality craftsmanship has the marketing foundation strong enough to match.
“Rebranding didn’t just make us look better. It opened the door for strategic marketing. For the first time, I feel like people see us the way we see ourselves. This is the version of Rosewood that I’ve always envisioned.”
Joe Maestas
Founder & Owner
