Lefty’s Bagels
Challenge
Doug and Scott at Lefty’s Bagels had the kind of problem smart business owners dream of having. They knew exactly what good marketing looked like, but they were drowning in the day-to-day execution. With more than 8,000 engaged email subscribers pulling 49% open rates, they had all the pieces for success. The problem? Their email strategy was like trying to run a kitchen without recipes. Everything only happened whenever they remembered to do it.
Send an email when there’s a promotion. Blast something out for holidays. Maybe mention the new menu items if they had time. No consistent schedule, no real strategy about timing and definitely no bandwidth to make it look professional across the board.
client
Lefty’s Bagels
INDUSTRY
Hospitality
SERVICES
Marketing strategy
Creative direction & design
Digital marketing
Branding
Commercial printing
Solution
We didn’t need to reinvent anything. Doug and Scott already had their audience and strong engagement. What they needed was consistency. We built a twice-weekly schedule that fit their shop rhythm. Monday for specials. Thursday for weekend promos and loyalty perks. Templates that looked professional every time. Workflows that didn’t start from scratch.
The results tell the story. Lefty’s holds steady 49% open rates with campaigns Doug and Scott can manage alongside everything else. Their Father’s Day push hit 150% above normal daily volume. Sales are up at both locations. Catering orders jump when targeted emails go out. They went from whenever-they-remembered to a system that works. The bagels were always great. Now the marketing matches that quality.
