The Meadows at Lake Saint Louis
Challenge
With construction about to begin on a multi-million-dollar City Park and Entertainment Complex, The Meadows needed more than a standard announcement to capture attention. The objective was twofold: generate excitement around the project and drive attendance at a highly anticipated groundbreaking and ribbon cutting event. The challenge was timing. Due to the need to wait for approvals from city and government entities as well as other project stakeholders, the window to plan and execute a successful multichannel campaign ahead of the event was limited.
client
The Meadows at Lake Saint Louis
INDUSTRY
Retail & Entertainment Complex
SERVICES
Marketing strategy
Creative direction & design
Digital marketing
Branding
Media Relations & PR
Solution
The Meadows turned to 1905 New Media to make every day count. Our plan blended PR and digital strategies to maximize visibility and engagement. We secured feature coverage through a press release and targeted media outreach, ensuring the news landed in front of influential local outlets and community members. Strategic email campaigns gave subscribers the advantage of being first to know, strengthening loyalty and anticipation. On social media, we built momentum with a teaser followed by the official announcement and a geo-targeted ad campaign. A dedicated Facebook event created a central hub for engagement and promoted attendance at the groundbreaking.
From Launch to Lasting Presence
The campaign translated vision into impact. In just one week, local press amplified the story with feature articles in the St. Louis Business Journal, Mid Rivers News magazine and Ladue News. Fox 2 News and KMOV provided live coverage from the development site. Social media efforts built anticipation through teaser posts, paid ads and a dedicated Facebook event generating more than 1,000 responses. Together, organic and paid social campaigns reached more than 132K people. With an advertising value equivalency of secured media coverage estimated at nearly $100,000. The groundbreaking celebration drew a crowd that matched the project’s ambition, turning a short campaign window into lasting momentum for the community.
“1905 New Media’s PR campaign brought an impressive crowd to our groundbreaking ceremony and, most importantly, helped us connect with the local community. The public reception could not have been better.”
Teddy C.
Acquisitions & Asset Manager
Cohen Equities
