We recently gathered some of our brightest marketing experts to dive into “Data in the Age of AI” for our Marketing Disrupted event. Attendees feasted on appetizers while soaking up insights from 1905 New Media’s industry pros. The main event? Understanding how artificial intelligence is shaking up the digital landscape.
What’s Marketing Disrupted?
Marketing Disrupted is not your average industry meet-up. It’s the cool older sibling of typical industry meet-ups with fewer boring PowerPoints, memorable conversations, practical and actionable tips, and enough networking to make LinkedIn jealous. Think TED Talks meets happy hour — THAT’s Marketing Disrupted.
As part of our thought leadership series, we strive to disrupt the status quo on topics such as public relations, B2B marketing, SEO in an AI world (still a very hot topic), web accessibility and more.
3 Must-Know Takeaways from Data in the Age of AI
#1. Monthly Reports Are Out. Real-Time Is In.
Waiting 30 days for a report is like waiting in line at the DMV — tedious and avoidable. If you’re still waiting a month for data, you’re already falling behind. Marketing in 2025 moves too fast to depend on monthly reporting.
AI can analyze trends, generate insights and instantly create tailored ad variation suggestions. With AI, businesses can stay ahead by forecasting and adapting strategies in real time.
#2. Let AI Handle Your Spreadsheet Overload.
Gone are the days when marketers spent late nights wrestling with endless spreadsheets. No more juggling data from Google Ads, Google Analytics, your CRM, CallRail or any other platform you’re using.
AI simplifies this by consolidating data into a single, transparent source. This leaves you free to focus on creative problem-solving and forward-thinking initiatives, like revamping your SEO strategy to show in AI overviews or focusing on organic social campaigns with user-generated content.
#3. Human Expertise Is Irreplaceable.
AI already has — and continues to — revolutionize marketing. It offers a level of speed, efficiency and resources that human capabilities just can’t match.
While AI can reveal patterns in data and automate reports in minutes, it still takes human insight to shape strategy, create compelling messaging and build genuine connections. That’s the real secret ingredient to building a brand, not how fast your AI can work but the human creativity and expertise behind it.
While AI handles the heavy lifting, it’s marketers, designers and strategists who bring campaigns to life. You want a marketing team, that will ensure AI-driven insights are accurate, ethical and actionable.
Chatting with Your Data Just Got Real
AI is transforming everything from content creation to analytics. For example, instead of relying solely on stock photography, marketers can now generate high-quality, customized visuals on demand with AI-generated images.
We believe in leveraging, not fearing, technology. That’s why we’re actively developing Agent Kirk, an AI-powered assistant designed to enable our clients to interact with their data. Data, once locked in static reports, will become more interactive and accessible. Though still in development, Agent Kirk reflects our commitment to staying at the forefront of innovation. If you want to explore new data frontiers with Agent Kirk, set a course for success and contact our team today.
How Can Your Data Tell Your Story?
As a full-service integrated marketing communications firm with more than a century of experience evolving alongside technology, 1905 New Media is uniquely positioned to guide your business through the AI revolution. From print, digital marketing, branding, web development and now AI-enhanced strategies, our team combines cutting-edge tools with proven expertise to drive measurable results.
Contact us today to learn how our integrated approach can help your business thrive in the age of AI.