Is your website truly serving your organization? It’s critical to pinpoint exactly what actions you would like your users to take when they reach your site. A beautifully designed website is not going to do any good unless it entices potential customers to take action, or funnels them through a process which eventually converts to … Continued
For many online shoppers, the checkout process is a make-or-break moment for their e-commerce experience. There are dozens of payment gateway options, however in this article, we are comparing the 4 most common platforms that integrate well with the custom websites we design using WordPress with either the WooCommerce or Magento e-commerce platform. What is … Continued
Optimizing your e-commerce site for the holidays should be done months in advance. To ensure your web development and marketing efforts for the 2019 season generate substantial sales, consider these stats: (And don’t forget – Google bots search the mobile version of your site first. Is yours in check?) Page-load speed delayed by 1 second … Continued
By the end of 2016, mobile (tablets and phones) overtook desktop as the primary way to access websites globally. In selected industries, over 80% of all web traffic comes from mobile devices. Today, more people search on mobile phones than computers. Half of the world’s population now has a mobile subscription. An additional one billion … Continued
Many people with disabilities use assistive technology that enables them to use computers. These might be external devices or programs such as screen readers, refreshable Braille displays, text enlargement software, and voice control software. Poorly designed websites can create unnecessary barriers for people with disabilities. ADA accessible website design recognizes these differences and does not … Continued
Does your website meet ADA regulations? Could you be at risk of a fine? Title III of the Americans with Disabilities Act (ADA) requires that businesses and nonprofit services providers make accessibility accommodations to enable the individuals with disabilities to access the same services as clients who are not disabled. While websites, apps, and electronic … Continued
In the first version of Invisible Girlfriend, you could have multiple girlfriends. I had actual methods in the code named “elope,” and “divorce” to manage the intricacies of your desired relationship(s), but even at this point I called them “Partners” because I knew there were plans for the Invisible Boyfriend side (which I was also … Continued
I think a lot about how early-stage businesses and startups should decide to either develop website and applications in-house, contract a programmer, or contract a software developer. Frankly, as the owner of a software consultancy, this is practically all I think about. I’ve recently been trying to formulate a simple matrix to help people make … Continued
One of the things that haunts my thoughts at night is this: what makes one product better than another? What differentiates software? What, exactly, is the way you can discover how to change the question “Why should I use this?” into “Why shouldn’t I use this?” At every level of software consulting, what I actually provide for … Continued
